Wednesday, September 12, 2012

Architecture Ads by Bernard Tschumi


between 1976-1977, french architect bernard tschumi produced a series of posters which were considered to be manifestos for understanding architecture and the activities surrounding it. on the occasion of the 2012 venice architecture biennale tschumi has reconceptualized the edition of prints, used as advertising tactics in which to highlight the differences between architectural theory within the academic realm, and its actual disjunctive, luxurious state in reality. for this production, the architect has focused on addressing the biennale’s theme of ‘common ground’ raising questions which work exhibited in the show must answer offering pictorial comparisons of built structures accompanied by statements on what architecture is. 





1 comment:

  1. Ok, I'm repeating myself - but this is sooo good! Do you think this is still too highbrow for the common public?

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